VOLCOM'S WATER AWARE PROGRAM - FOR MORE CONSIDERATION FOR TOMORROW

Volcom’s Water Aware Program Starts!

Volcom and the new “Water Aware” program, raise awareness for water-saving jeans production! Volcom is well on its way to reducing its water consumption by Reduced by 40% by the end of the year . Great!
The whole thing was inspired by Levi's developed Water Less™ techniques. Using the Open Source guide, Water Innovation encourages Volcom other brands to adopt these best practices. The brand is on track to reduce its water consumption by estimated 4 million liters of water to lower.

In August it will happen!

On 7 August 2019, Volcom announced the global launch of “ Water Aware ”. A denim collection for men, women and children. Water Aware is an important milestone on Volcom's Path to sustainability. The newly formulated, water-saving washing and finishing process in the production of denim leads to a an average saving of 13 liters of water per pair of jeans . Through the Eco-True initiatives, Volcom committed to addressing the environmental impacts associated with production and therefore seeking solutions for responsible manufacturing processes.
Denim is one of the brand's most important categories and therefore a big focus in implementing more sustainable materials. By challenging all the steps required to produce a pair of jeans, the whole team determined the amount of water used during the washing and finishing process - thereby increasing water use efficiency!
The new Water Aware program is also “stone-free.” This means that during the washing process in the denim manufacturing process no pumice stone is no longer used. This offers further advantages, starting with lower water consumption , over cleaner wastewater .
Likewise, no heavy equipment used to extract pumice, up to a total of lower energy consumption . A laser finishing technique is also used, which also makes a positive contribution to Reducing environmental impact provides.
In some washes Volcom the Water savings of up to 35 liters . The medium blue and blue quick dyes are examples of washes where Volcom uses a significant amount of save water Volcom Global Design Director JJ Gonzalez: "It's a big step and everyone is excited to build on the success and make an even bigger impact over time."

WaterAware is the next chapter of the Fair Labour Association accreditation and the introduction of more sustainable materials such as organic cotton, REPREVE® hemp fibres and Econyl® recycled fibres. sustainable efforts . Volcom has set itself this goal and is already expanding the Water Aware range with additional wash colours. In addition, further water-saving measures in the different phases of the jeans' life cycle from cradle to grave.

Volcom helps with the WaterAware program that we as MOREBOARDS company will continue Consideration for tomorrow can take!

Help protect our planet and secure the new Volcom Denim collection!
Your Moreboards team!