Dedicated

Good to know

DEDICATED is a Swedish fashion label based in Stockholm. The brand was founded in 2006 by Johan Graffner with the basic idea of ​​creating sustainable fashion with style and background. The background is that environmentally friendly fashion is not only about the materials used, but also about the working conditions of the people who produce the goods.

Here we saw DEDICATED a gap in the market and took the opportunity The difference The absolute trademark for DEDICATED are the cool T-shirts made of organic cotton. DEDICATED stands for prints and graphics with reference to environmental and socio-ecological topics. DEDICATED is also known for its collaborations with cult films such as "The Big Lebowski" , "Rocky" or "Pulp Fiction . DEDICATED Tees with the embroidery "Support your local planet" have now achieved cult status. Over the last few years, DEDICATED has naturally expanded its portfolio of green fashion significantly expanded...

Despite all the talk about fashion becoming sustainable, the textile industry is still an industry based on inhumane working conditions, pollution and toxicity. The textile sector makes 8-10% of global CO2 emissions out of.

DEDICATED wants to show that fashion can be done differently. In contact with nature. Fair and responsible. And without the use of toxic pesticides and fertilizers. It's just a question of mindset and the bigger picture.

Working with reliable and credible certificates is an important component for every sustainable fashion label, including DEDICATED. DEDICATED wants to show that they take their sustainable mission and environmental protection very seriously. DEDICATED has a Fairtrade license, is GOTS certified and PETA Approved Vegan.

All DEDICATED suppliers are certified according to reliable and legitimate social standards. This means that the factories have had to undergo an audit. DEDICATED’s supply chain includes the following standards:

GRR

The Global Recycled Standard is the first standard designed to set requirements for products made from recycled materials. GRS certification is a holistic standard that confirms that a product has the recycled content it claims to have.

The standard applies to products that contain 20% or more recycled materials, but also to the supply chain of companies involved in the production of GRS products.

Each stage of production must be certified, starting at the recycling stage and ending with the last seller in the final business-to-business transaction. Material collection and material concentration sites are subject to self-declaration, document collection and on-site visits.

SA8000

The SA8000® Standard (Social Accountability) was introduced in 1997 and is a certification that encourages companies to develop, maintain and apply socially responsible practices in the workplace. The standard reflects the labor provisions contained in the Universal Declaration of Human Rights and the conventions of the International Labor Organization (ILO).

Local accredited certification bodies are responsible for the audit. They visit factories and assess them based on working practices, employee interviews and operational records. If the organization meets the standard, it is awarded an SA8000 certificate valid for three years.

WRAP

WRAP is a non-profit organization dedicated to promoting ethical and safe manufacturing. WRAP is the world's largest certification program for the textile industry , and the audit process is complex.

The WRAP program certifies facilities with the 12 WRAP principles contained in the Universal Declaration of Human Rights and the International Labour Organization.

Following a pre-audit self-assessment to ensure the facility can be applied, a WRAP accredited monitoring organisation is selected to audit the facility. The audit is then reviewed by WRAP teams who decide whether they meet the requirements.

Certificates

Fairtrade cotton

Fairtrade is designed to shine a spotlight on farmers who remain invisible in a complex supply chain. Ensure they are paid properly and do not have to risk their lives to earn an income. In addition, villages receive Fairtrade premiums for investments in schools, infrastructure and other social improvements. Today, 100 million households in 85 countries are directly involved in cotton production. But only 13% produce sustainably. Fairtrade Standards aims to Health and safety of farmers and ban genetically modified cotton seeds. Supporting Fairtrade means helping those who need it most.

GOTS

DEDICATED is certified according to GOTS (Global Organic Textile Standards) . It is the world's leading certification for organic textiles. Its main focus is to verify the organic status of the cotton and to ensure that no toxic chemicals are used in any production step. In order for a garment to be considered “GOTS Organic” To be labelled as organic, it must contain 95-100% organic cotton and must not be mixed with unsustainable fibres. GOTS also inspects factories according to strict social criteria, ensuring safe working conditions, no discrimination and no child labour.

PETA

DEDICATED does not want fashion to harm anyone. Animals. By working with PETA (Humans or the Ethical Treatment of Animals) DEDICATED can ensure that its garments do not contain any animal fibers or ingredients. DEDICATED has chosen to work only with plant-based or recycled fibers, such as:

DEDICATED has asked its suppliers to confirm the PETA list for animal fibers and ingredients, so DEDICATED can ensure that Supply chain no animal substances The animal-free clothing from DEDICATED are now marked with the PETA-approved vegan logo.

materials

Organic cotton

Conventional cotton farming has been a nightmare for farmers and the environment for the past 30 years. And the textile industry now accounts for 10% of global carbon emissions. Like all other green brands, DEDICATED relies on organic cotton.

DEDICATED does things differently. DEDICATED Like all sustainable brands, DEDICATED wants to be part of the solution rather than the problem. That's why DEDICATED has been working exclusively with organic cotton since 2006. The cultivation process uses up to 91% less water, 62% less energy and emits 46% less CO2 compared to conventional cotton cultivation.

Today, DEDICATED is certified according to the strictest criteria for garments made from Organic cotton certified: GOTS (CU 1052414) . This means that no toxic chemicals have been used. The standard also includes environmental and social requirements that ensure safe working conditions for everyone involved.

Recycled polyester

Since we have all the plastic we need on this planet, it's time to reuse it in a smart way.

By working with recycled plastic DEDICATED the oil extraction required to produce virgin polyester. And that is a Game-changer . Production uses 59% less energy and emits 32% less CO2. It also saves a significant amount of water compared to virgin poly production.

DEDICATED swimwear, jackets and hats are made from 100% made from recycled plastic bottles . DEDICATED has chosen to produce garments that do not need to be washed regularly. For this reason, DEDICATED does not distribute microplastics.

A circular world is a better world.

TENCEL™ Cotton

TENCEL™ Lyocell is an eco-friendly fiber made from wood pulp. A durable and breathable material that absorbs moisture and is very soft for your skin. TENCEL™ Lyocell is produced in a closed system, which means 99% of the solvent is reused. It is obtained from trees that grow on farms - so don't worry, there are no old forests that are damaged. TENCEL™ is a trademark of Lenzing AG. MADE IN AUSTRIA.

Products at MOREBOARDS

As already mentioned at the beginning DEDICATED is a Swedish brand whose fashion is mainly streetwear. They produce clothing for women, men and children as well as accessories. We at MOREBOARDS discovered DEDICATED many years ago at the Seek in Berlin. We immediately fell in love with the distinctive brand. That was the beginning of a love story. MOREBOARDS x DEDICATED .

DEDICATED celebrates sustainability paired with extensively celebrated creativity. Dedicated streetwear stands for individuality and propagates that we should all have more "good times" in order to equip ourselves for new, creative and exciting tasks. That's what we call a statement - Dedicated is interesting, entertaining, inspiring and definitely makes the world a slightly better, more sustainable and more relaxed place.

Dedicated is a forward-thinking brand that not only looks great on you, but also contributes to improving our environment. DEDICATED at MOREBOARDS Buy online or in one of our numerous shops spread across Austria...

"Support your Local Planet" DEDICATED